Case Study: Hugosave improves media monitoring and PR reporting with Meltwater

Hugosave grows from 7,000 to 90,000 clients with Meltwater

Hugosave, a Singapore-based wealth and savings app, experienced rapid growth and needed a comprehensive media monitoring tool to track its brand performance and industry trends. The company struggled to independently measure the effectiveness of its PR and marketing strategies, lacking reliable data to refine its approach across various digital channels. They turned to vendor Meltwater for a solution using its media intelligence and social listening products.

Meltwater provided Hugosave with a suite of communications tools, including media monitoring, social listening, and social media management. The solution gave Hugosave real-time alerts with sentiment analysis, improved its ability to manage its brand reputation, and streamlined its content planning and campaign execution. Meltwater's GenAI tools also helped the team overcome creative blocks and generate engaging content ideas.

Hugosave