Case Study: Hugosave achieves real-time cross-channel media monitoring and faster brand response with Meltwater

Hugosave - Customer Case Study

Hugosave is Singapore’s first Wealthcare® and savings app, growing rapidly to more than 90,000 users. That fast expansion made it hard for the Growth & Marketing team to track brand and industry coverage across news, blogs and social channels, independently verify PR agency reporting, and get timely sentiment data and on-demand reports to guide marketing and reputation decisions.

Hugosave adopted Meltwater’s suite—Media & Consumer Intelligence, Social Listening & Analytics, Social Media Management and Media Relations—to centralize monitoring and reporting. The platform delivers real-time alerts with sentiment, unified social management, campaign-level performance metrics and GenAI tools for content inspiration, enabling faster responses, clearer measurement of PR impact and more data-driven marketing decisions.

Hugosave

Raymond Lo

Growth and Marketing Team Lead