Case Study: Hughes Agency achieves real-time media monitoring and faster client response with Meltwater

Hughes Agency delivers real-time coverage within minutes with Meltwater

The Hughes Agency, a full-service public relations, marketing, and advertising agency, faced challenges in comprehensively monitoring client coverage across both print and digital media. As social media grew, the risk of missing mentions increased, and clients demanded real-time insights. Their previous tool limited their strategic guidance. To address this, they turned to the media intelligence platform from Meltwater.

Using Meltwater, the agency gained complete visibility into media conversations, allowing them to capture every mention and monitor social feeds like Facebook and Twitter in real-time. The solution's mobile app and detailed reporting enabled the team to alert clients instantly to breaking news or trending stories, even while traveling, and to provide crucial data on media reach. Meltwater helped Hughes Agency react faster, offer better guidance, and prevent clients from being blindsided by competitive developments.

Hughes Agency