Case Study: Hughes Agency achieves real-time media visibility and faster client responses with Meltwater

Hughes Agency - Customer Case Study

Hughes Agency is a full‑service public relations, marketing, and advertising firm that struggled to keep pace with fast‑moving news and social conversations. Clients wanted both print and digital coverage in real time, but the agency’s previous tools provided limited insights and slowed their ability to detect and respond to emerging stories and crises.

By adopting Meltwater, Hughes now captures mentions across traditional and social media and uses a mobile app to send instant alerts and reports. The agency can monitor trends, respond quickly to controversies or national pickups, and deliver comprehensive, real‑time reporting—improving responsiveness, guiding client decisions, and building stronger trust.

Hughes Agency

Amanda Long

Account Director