Case Study: Howard University proves communications ROI with Meltwater

Howard University amplifies comms ROI with Meltwater and 2.5 million video replays

Howard University, a prestigious historically Black institution, faced a challenge in quantifying the impact of its communications efforts. Its Office of University Communications was using three disparate tools for social media, media monitoring, and dissemination, which hindered its ability to holistically measure and report on outcomes to stakeholders. The team needed a consolidated solution to prove the ROI of its work.

The university implemented the Meltwater Suite, a comprehensive platform for media intelligence, social listening, and social media management. This solution allowed the team to consolidate workflows and measure results with concrete data. Meltwater enabled Howard to quantify the impact of major campaigns, such as a homecoming anniversary video that garnered 2.5 million replays, and to efficiently measure the reach of high-profile media coverage. This data proved the favorable ROI of their efforts to university leadership and trustees.

Howard University