Case Study: Yahlive (satellite broadcaster) achieves real-time insights to grow viewership and reduce costs with Meltwater

How Yahlive builds go-to-market strategies with social media insights

Yahlive, launched in 2011 in Abu Dhabi as a joint venture between SES and Yahsat, is a fast-growing satellite broadcaster serving over 114 million viewers and a diverse, culturally rich audience. Facing entrenched competitors and a fast-moving industry with daily channel launches and distribution changes, the marketing team found manual tracking costly and slow and needed real-time social listening and market insight to drive viewership growth and stay competitive.

By adopting the Meltwater platform, Yahlive centralized real-time social and online data, enabling Marketing Manager Duaa Zietoun to quickly alert the business development team to opportunities, compile timely reports, and keep the wider team informed via an internal newsletter. The result was faster, better-informed market-expansion decisions, higher conversion rates, reduced costs from eliminating multiple third-party providers, and clearer ROI and client reporting.

Yahlive

Duaa Zietoun

Marketing Manager