Meltwater
305 Case Studies
A Meltwater Case Study
The University of Chichester, a publicly funded university in West Sussex with about 1,000 staff and 5,000 students, struggled with limited PR resources and fragmented, free monitoring tools that delivered only top-line coverage. The press office lacked a strategic approach to engaging journalists beyond hyper-local media, had little reporting on ROI, and needed a consolidated solution to identify opportunities and measure impact.
Adopting Meltwater’s media intelligence platform allowed the university to centralize monitoring, track mentions and trends, manage journalist contacts, and automate reporting—freeing time for relationship-building and strategic work. The change delivered dramatic results: editorial mentions rose by +4000%, applications increased by +10%, potential reach improved (+931), and the team gained clearer ROI insight and stronger national and international engagement.
James Haigh
Senior Press Officer