Case Study: The Salvation Army boosts media monitoring and journalist outreach with Meltwater

How The Salvation Army manages journalist relationships

The Salvation Army needed a better way to track what was being said about the organization across editorial and social media, structure the information, and understand whether communications efforts were working. It also wanted to identify the right journalists to contact, rather than relying on a broad “spray and pray” approach. Meltwater media monitoring and Meltwater’s press tool helped address these needs.

Meltwater enabled The Salvation Army to monitor mentions, analyze sentiment and context, compare coverage with competitors, and generate reports for strategic decisions. With the press tool, the team could find relevant journalists and increase visibility more efficiently. The result was stronger media exposure, better competitive intelligence, and significant time savings that could be redirected to other communication activities.

The Salvation Army

Lars Beijer

Information Manager