Meltwater
305 Case Studies
A Meltwater Case Study
The International Rescue Committee (IRC), a major humanitarian organization supporting refugees in 40 countries, needed a stronger PR and media strategy to generate and sustain attention on global crises. Coordinating communications across teams in the US, UK, France, Belgium, Germany, Sweden and South Korea had relied on static timesheets and time-consuming meetings, limiting reach and efficiency.
Meltwater’s media relations platform provided aligned dashboards, shareable workflows, instant translation and tailored training, enabling 40 IRC communications staff to be onboarded within four days and to analyze coverage across 40 countries in 21 languages. The resulting insights drove journalist citations, increased media attention for humanitarian stories, reduced duplicated work, and freed capacity for the IRC to expand its communications team and strengthen its leadership profile.
Hope Arcuri
Communications Manager/Latin America Communications Lead