Case Study: Nonprofit TECHO scales outreach and measures impact across 19 countries with Meltwater

How Techo optimizes its communications strategy to connect with younger audiences

TECHO is a nonprofit founded in Chile that partners with families and youth to overcome poverty in informal settlements across 19 countries. To raise awareness and drive community participation, they needed a platform to capture media and social conversations, understand audiences, plan and execute campaigns, and measure effectiveness at scale.

TECHO adopted Meltwater’s global media monitoring and social intelligence tools—including sentiment analysis, dashboards, and on-demand reporting—to inform planning, execution, and evaluation. The result was more data-driven campaigns, clearer measurement for senior leadership, faster scaling of outreach and engagement, and improved ability to tune messaging to boost participation and impact.

TECHO

Florencia Amaro

Editorial Chief