Case Study: TBWA achieves faster reporting and deeper audience insights with Meltwater

How TBWA\ SA the most integrated communications group in Africa partners with Meltwater to provide a holistic approach to data-driven planning

TBWA, The Disruption® Company, needed a better way to understand cultural trends, client industries, and consumer behavior to support data-driven planning and win new business. By partnering with Meltwater, TBWA used social listening, alert signals, and dashboards to replace manual data gathering and gain faster insight into what was happening in culture and in their clients’ markets.

Meltwater helped TBWA streamline reporting and sharpen strategic planning with real-time insights and Audience Intelligence. The result was a 75% reduction in reporting time, plus greater confidence in new-business pitches, more precise audience segmentation, and better media budget allocation based on where consumers spend their time.

TBWA

Olivia Matterson

Data and Digital Strategy Lead