Case Study: Tata CLiQ achieves real-time social listening and actionable insights with Meltwater

How Tata Cliq boosts awareness and consumer engagement

Tata CliQ, the Tata Group’s phygital e‑commerce marketplace operating in 689 Indian cities, needed a digital listening and engagement solution to support its launch amid fierce competition. The team required integrated social monitoring, competitor and industry tracking, consumer behavior insights and campaign measurement to build trust, generate content ideas and bridge online and in‑store experiences.

By deploying Meltwater’s media intelligence and Engage suite, Tata CliQ consolidated social profiles, ran advanced keyword searches and monitored media to inform launch decisions, evaluate festive campaigns, and generate content for its Que magazine. The platform delivered tailored reporting (impressions, top posts, influencers, sentiment, response rate), streamlined reputation management through tagging and task assignment, and provided consulting support—resulting in better campaign measurement, faster decision‑making, improved audience engagement and a scalable reporting system.

Tata CLiQ

Ruchir Falodiya

Lead, Community & Social Media