Case Study: Team Britannia achieves increased media coverage and sponsorship wins with Meltwater

How targeted media outreach helps Team Britannia secure new investments

Team Britannia is a multi‑million‑pound British effort led by Alan Priddy to design and build the fastest, most fuel‑efficient wave‑slicing powerboat and challenge the UIM world record. The project needed broad and targeted press coverage to attract and retain sponsors, demonstrate ROI, and ensure its sustainability message wasn’t drowned out by the celebrity focus around the team.

Using Meltwater’s media‑monitoring platform, Team Britannia set up keyword tracking, customized dashboards, targeted searches and a structured journalist list to monitor mentions and trends. The approach delivered actionable insights that helped the team build influential journalist relationships, increase relevant press coverage, secure sponsorships and sharpen communications—allowing them to both drive investment and amplify their sustainability messaging.

Team Britannia

Alistair Thompson

Head of Communications