Case Study: Stonewall achieves strategic media insights and stakeholder alignment with Meltwater

How Stonewall proves the effectiveness of its PR and campaign activations

Stonewall is a UK LGBT rights charity founded in 1989 to create social change and acceptance. Its communications team needed to track where and how the organisation and its campaigns were covered across national, local, trade and LGBT media so it could demonstrate PR ROI, spot coverage trends, set realistic KPIs and avoid confusion with unrelated uses of the name “Stonewall.”

Using Meltwater’s media-monitoring and reporting tools—including fluid Boolean search and “similar words” functions—Stonewall now captures only relevant coverage, generates tailored branded newsletters for stakeholders, and measures campaign reach. The result: more strategic, data-driven PR, clearer insights into media impact, and better alignment across the organisation.

Stonewall

Matt Horwood

Senior Communications Officer