Case Study: Solidariteit (Solidarity) saves time and manages viral social posts with Meltwater

How Solidarity manages its social media accounts and online reputation through Meltwater

Solidariteit is a South African trade union founded in 1902 that serves roughly 140,000 members across more than 20 offices, supported by 300+ staff and 1,275 union representatives. With a high volume of daily mentions across English and Afrikaans news and social media, the union struggled to monitor conversations, locate contacts, and stay ahead of industry trends to protect members’ interests and manage its reputation.

Solidariteit adopted Meltwater’s media intelligence platform to consolidate news and social monitoring, deliver real‑time app alerts, and provide analytics-driven insights. The integrated solution saved the communications team significant time, helped manage viral and abusive social posts more effectively, and kept the organisation informed of emerging trends to boost engagement and response strategy.

Solidarity/Solidariteit

Francois Redelinghuys

Communications Manager