Case Study: Shiseido achieves unified global social insights and improved ROI with Meltwater

How Shiseido Boosts its Social Media Strategy with Meltwater

Shiseido, a global beauty leader with more than 50 brands sold in 120 countries, faced a growing digital challenge: fragmented social listening and management across brands and markets that made it hard to get a unified, data-driven view of customer conversations and marketing impact. Without a single source of truth, the company risked wasting time on incompatible tools and missing critical insights needed to improve customer experience and campaign performance.

By adopting Meltwater’s suite — including social listening, social media management, AI-driven Consumer Intelligence and the Klear influencer platform — Shiseido consolidated data into custom dashboards and a consistent global KPI framework. The solution, built on scalable AWS infrastructure, delivered real-time insights, streamlined publishing and engagement, clearer ROI measurement, and faster trend identification, enabling more effective, coordinated marketing and product decisions across brands and markets.

Shiseido

Amit Naik

Senior Vice President Global Head of Analytics