Case Study: Seven A.D. achieves new-business wins and real-time audience insights with Meltwater

How Seven A.D utilizes social data to boost the authenticity of their campaigns

Seven A.D., a five-time Independent Agency of the Year in the Philippines known for culturally resonant campaigns, needed a social listening and data partner to capture real-time market and consumer insights. Without visibility into social conversations and audience sentiment across industries and targets, the agency struggled to craft nuanced, pitch-winning strategies and to position itself as a trusted digital advisor for clients.

After moving to Meltwater Explore, Seven A.D. used refined boolean searches, real-time monitoring, and automated dashboards to track social footprint, share-of-voice and audience behavior. The platform helped them win new business (e.g., SKY Fiber), create authentic campaigns (Chippy, Similac), streamline reporting, and strengthen client relationships—delivering faster insights, more persuasive pitches, and measurable campaign impact.

Seven A.D.

Tob Castaneda

Digital Director