Case Study: Red Havas achieves new business growth and streamlined global PR operations with Meltwater

How Red Havas drives new business with Meltwater

Red Havas is a global PR agency built around a "Merged Media" model that combines paid, earned, social, and experiential channels. That convergence produced a vast, fragmented data set that made it hard to track brand messaging, audience reaction, and campaign performance across global operations.

By consolidating tools with Meltwater, Red Havas used Explore for real-time media monitoring and crisis management and Klear for influencer strategy, enabling data-driven pitches, faster response during a global automotive recall, streamlined workflows, budget efficiencies, and improved new-business conversion.

Red Havas

Davitha Tiller

Executive Vice President of Social Media and Integration