Case Study: Radisson Hotel Group achieves 33% monthly reporting time savings with Meltwater

How Radisson Hotels Used Meltwater to Slash Reporting Time by 33% a Month

Radisson Hotel Group, a global hospitality leader with more than 1,500 hotels, needed a better way to unify PR and influencer marketing data across regions and brands. Using Meltwater’s Media Intelligence and Influencer Marketing solutions, the company wanted to make insights more consistent, accessible, and actionable while reducing the time spent on manual reporting.

Meltwater built a custom, integrated dashboard that combined PR and influencer insights into a single source of truth, giving teams real-time visibility into campaign performance, ROI, and creator impact. The result was a 33% monthly reduction in reporting time for 40+ users, plus an estimated 22% year-over-year increase in influencer marketing value.

Radisson Hotel Group

Nataliya Tkachenko

Associate Director of Communications, PR & Influencer Marketing