Case Study: Pernod Ricard achieves product innovation and consumer-centric insights with Meltwater

How Pernod Ricard uses Meltwater to drive product innovation

Pernod Ricard, a global leader in wines and spirits, needed a robust way to turn social data into strategic insight across marketing, operations, corporate communications and cultural foresights to drive product innovation and stay ahead of shifting consumer preferences. The company required structured, audience-level analysis to measure brand health and detect rising communities and trends.

By using Meltwater’s social listening and consumer insights, Pernod Ricard structures mentions for customized brand tracking, analyzes moments of consumption to spot seasonal and time-of-day trends, and monitors emerging trends and influencers (such as bartenders). The result is real-time, actionable intelligence that accelerates product innovation, identifies opportunities like the organic wines category, and helps the company make more consumer-centric business decisions.

Pernod Ricard

Florence Rainsard

Global Consumer Insights Director