Case Study: OUTA (Organization Undoing Tax Abuse) achieves faster response, targeted journalist outreach and measurable PR impact with Meltwater

How OUTA uses Meltwater to grow its media appearance and measure campaign reach

OUTA (Organization Undoing Tax Abuse) is a South African civil action group founded in 2012 that grew from an anti-toll campaign into a litigation and research organization tackling maladministration and corruption in state taxation and spending. OUTA struggled to stay on top of breaking news and press releases using manual monitoring and an external agency, which was slow, costly and made it hard to issue targeted communications without overwhelming journalists.

By partnering with Meltwater, OUTA gained real-time analytics and an Influencer Contact Manager to track media mentions, measure the impact of press releases, and target journalists interested in specific topics. The result was faster reaction times to news and opposing statements, broader media and social reach, and the ability to make more evidence-informed PR decisions.

OUTA

Rob Hutchinson

OUTA