Case Study: nib Group achieves faster breaking-news alerts and measurable earned-media impact with Meltwater

How nib Group manages media requests and breaking stories

nib Group is a trusted health and travel insurer serving about 1.6 million customers across Australia, New Zealand and beyond. Its Corporate Relations team needed to stay on top of breaking stories, quantify the impact of their earned media and maintain a robust journalist database to support reactive media outreach and targeted pitching.

nib implemented Meltwater for real-time news, broadcast and social monitoring, a journalist database and earned-media reporting. The platform’s mobile alerts and Social Echo analytics improved timeliness and visibility into content virality, enabling faster responses, clearer measurement of campaign impact (like “Life at nib”) and more effective media engagement.

nib Group

Renea Jaeger

Head of Corporate Relations