Case Study: Neuro achieves 406% YoY sales growth with Meltwater Social Listening & Analytics

How Neuro Used Meltwater to Increase Sales by 406% YoY

Neuro, maker of science-driven functional gum and mints since 2015, needed a cost‑effective way to analyze and segment consumers because it lacked a robust consumer research budget. The company sought data-driven insights to identify high-opportunity audiences within the energy-management category and inform its marketing strategy.

Using Meltwater Social Listening & Analytics, Neuro mapped target audiences and identified gamers as a top incremental segment, which led to a 12‑month partnership with gaming brand 100 Thieves. The activation went viral—4.6 million impressions from 30 posts in the first week, more than 1 billion impressions in 2024, multiple sell-outs of its Energy & Focus collection, and a 406% year‑over‑year sales increase.

Neuro

Jennifer Chang

VP of Commercial/Head of Marketing