Case Study: NASCAR achieves media impact equivalent to more than six Super Bowl ads with Meltwater

How NASCAR Uses Meltwater to Drive Major Media Coverage

NASCAR, the leading U.S. motorsport organization, needed a faster, data-driven way to optimize media outreach, earned media monitoring, reporting and analysis to keep its brand visible and engage fans in a rapidly evolving media landscape.

Using Meltwater’s Media Intelligence, Media Relations and newsletters, NASCAR automated coverage monitoring, tracked unlimited keywords, and used AI-powered sentiment and contextual summaries to measure impact. The campaign delivered more than six Super Bowl ads’ worth of coverage, produced five-figure advertising value equivalency over five months, and reached 1,500 newsletter readers three times a week while revealing which coverage came from direct outreach versus secondary sources.

NASCAR

Matt Nordby

Managing Director of Communications