Case Study: Muscular Dystrophy Association boosts brand visibility and proves campaign impact with Meltwater

How Muscular Dystrophy Association Uses Meltwater to Boost Its Celebrated Brand

The Muscular Dystrophy Association (MDA), a nonprofit supporting people with neuromuscular diseases, needed to reach a broad, overlapping audience—patients, advocates, clinicians, researchers and policymakers—and prove the impact of its communications without ballooning budgets or workloads. The organization sought to move beyond guesswork to understand brand visibility, sentiment, and what resonates across its communities.

By using Meltwater’s Media & Social Intelligence, media monitoring, and Influencer Marketing tools, MDA gained a single source of truth for brand visibility, sentiment analysis, campaign tracking, and reporting. The result was provable metrics to shape messaging, scalable influencer programs, robust campaign monitoring and benchmarking, and clearer progress toward visibility and fundraising goals.

Muscular Dystrophy Association

Morgan Roth

Chief Marketing Officer