Case Study: Western Union achieves global reputation management and real-time brand insights with Meltwater

How Meltwater's Custom Reporting Services Inform Western Union's Brand Strategy

Western Union, a global leader in remittances and money transfers, needed more than a high-level view to assess its reputation: the company faced an ocean of relevant data — roughly 80,000 media and social mentions per month — and struggled to turn that volume into actionable insight across markets and channels.

Meltwater provided an all-in-one media intelligence suite (Explore) plus enterprise professional services, delivering real-time social listening, customized dashboards, and a bespoke scoring model to gauge sentiment and prominence alongside volume and reach. The result: improved global reputation management, faster, aligned decision‑making across comms, marketing and brand teams, and the ability to measure campaign impact and respond to industry changes in real time.

Western Union

Evan Escobedo

Social Listening, Analytics & Insight Global Lead