Case Study: iKhokha (Africa’s fastest-growing fintech) achieves 10% faster social media monitoring and data-driven growth with Meltwater

How Meltwater Transformed iKhokha’s Approach to Social Media

iKhokha, a fast-growing African fintech, needed a stronger social media presence to drive brand growth but was hampered by inefficient monitoring, fragmented data, and limited analytics that prevented timely, data-driven decisions. Building clearer, measurable social strategies was a priority to improve engagement and align activity with business goals.

Meltwater’s social listening, analytics, and competitive-intelligence tools centralized monitoring and reporting, making workflows more proactive and about 10% faster. With share-of-voice, sentiment, audience insights, and easy shareable dashboards, iKhokha now uncovers new opportunities, better allocates resources, demonstrates campaign impact, and has seen improved reputation, customer satisfaction, and business growth.

ikhokha

Raquel Quintas

Social Content Manager