Case Study: Rixos Hotels achieves global PR success and faster, data-driven growth with Meltwater

How Meltwater Sets Rixos Hotels Up for Global PR Success

Rixos Hotels, a fast-growing luxury all-inclusive resort brand with 37 locations across eight countries, faced the challenge of scaling PR and marketing as it expanded into GCC markets (UAE, Saudi Arabia, Qatar). The team needed to cut down time-consuming manual media monitoring, build reliable journalist relationships across diverse markets, and gain the analytics needed to report performance and align activities with business goals.

By adopting Meltwater’s media intelligence and media relations tools—AI-powered spike alerts and content summaries, a global journalist database, press-release generators, and shareable dashboards—Rixos reduced monitoring time, gained real-time brand insight, and scaled outreach without sacrificing quality. The result: more agile issue management, clearer stakeholder reporting, and growth-driving PR efforts proven with concrete metrics.

Rixos Hotels

Anjeanette Manuel

Country Public Relations Manager