Case Study: Millat Group achieves streamlined global media intelligence and improved media relations with Meltwater

How Meltwater Helps Millat Group Optimize Global Media Strategies

Millat Group is a family-owned investment office that brings global hospitality, food, convenience, and energy brands — including Pret a Manger, Hyatt Hotels, Puma Energy, and Circle K — to South Africa. Facing fragmented data, limited analytics, and time-consuming manual monitoring, the communications team needed a reliable way to centralize social and traditional media insight to inform marketing, digital and PR decisions.

Meltwater provided a single source of truth for social listening and media intelligence, plus press-release distribution, international media databases, built-in measurement and reporting, and a mobile app with 24/7 people-powered support. The result: streamlined monitoring and media relations, major time and resource savings, more measurable campaigns and reporting, and a stronger corporate and brand profile across domestic and international markets.

Millat Group

Altaaf Kazi

VP of Corporate Communication and Business Development