Case Study: Domino's Pizza France achieves 5000% social engagement lift and streamlines in-house social management with Meltwater

How Meltwater Helps Domino's Cook Up engagement-Driving Social Content

Domino’s Pizza France, part of the global Domino’s network with 16,000 points of sale, was hampered by outsourced social media management that limited engagement and commercial opportunity. In 2021 the brand brought social operations in-house and partnered with Meltwater to regain control, responsiveness, and a more strategic, data-driven approach.

By adopting Meltwater’s Monitor, Engage, Analyze and Klear tools, Domino’s consolidated workflows for listening, engagement, reporting and influencer management—enabling real-time responses, personalized interactions and targeted creator partnerships. The shift saved time and money, improved customer satisfaction and follower retention, and drove a 5000% increase in engagement on a single campaign while supporting nearly one million followers across five platforms.

Domino’s Pizza

Chloé Allègre

Social Media Project Manager