Case Study: Liverpool School of Tropical Medicine achieves global coverage and targeted journalist outreach with Meltwater

How LSTM established credibility and leadership through its targeted media outreach

Liverpool School of Tropical Medicine (LSTM), a global charity founded in 1899, needed to raise awareness of its wide-ranging research but faced two key challenges: researchers were often reluctant to hand over complex work for wider promotion, and the school’s previous media monitoring missed many international mentions. Senior Media Officer Clare Bebb needed a way to target the right journalists for each specialist topic and to capture global coverage reliably.

LSTM adopted Meltwater’s media intelligence platform—using its Influencer Contact Database to find journalists by past coverage and send highly targeted pitches, and its global monitoring, heat maps and dashboards to track reach and surface opportunities. The result was more precise outreach, measurable campaign success, stronger internal engagement and trust, and more researchers willing to work with the communications team.

Liverpool School of Tropical Medicine

Clare Bebb

Senior Media Officer