Case Study: LinkAja (Indonesian mobile payment platform) achieves real-time media intelligence and halves reporting time with Meltwater

How LinkAja uses social listening and media monitoring to track perception around its brand

LinkAja is an Indonesian mobile payment platform launched in 2019 with backing from investors like Gojek and Grab. Facing a rapidly expanding market projected to reach USD50 billion by 2025 and stiff competition from players such as ShopeePay, OVO and Danawallet, LinkAja needed a unified way to track consumer sentiment and consolidate siloed campaign reporting.

By adopting Meltwater’s AI-powered media intelligence and Engage tools, LinkAja consolidated earned and owned media monitoring, used real-time sentiment and share-of-voice analytics, and automated Insight Reports. The solution created a single source of truth, cut monitoring and reporting time by about half, reduced manual effort, and improved the team’s agility to spot opportunities and stay ahead of competitors.

LinkAja

Mega M Dewi

Marketing Analytics