Case Study: Kushal Research achieves faster reporting, 20–25% cost savings and client growth with Meltwater

How Kushal Research boosted productivity with automated reporting

Kushal Research is a specialist media research firm that delivers tailored monitoring and measurement across print, online, broadcast and social channels, supporting clients with corporate, brand, reputation, risk and crisis reporting. As a small B2B team they struggled to capture and analyze the broad, fast-moving industry news needed for highly customized, time-sensitive reports—hindering timely insights during crises and constraining business growth.

Partnering with Meltwater gave Kushal access to advanced search and listening, plus Newsfeeds and Newsletters to automate data collection, reporting and content delivery. The solution sped up turnaround, enabled automated sample reports and dynamic website content, helped attract new clients, and reduced business costs by 20–25% while producing comprehensive reports in minutes.

Kushal Research

Ram Mannepalli

Founder