Case Study: Kreg Tool achieves $17.8M in earned media value with Meltwater

How Kreg Tool Used Meltwater to Gain $17.8M in Earned Media Value

Kreg Tool, a woodworking brand focused on making the craft more approachable, depends on influencer partnerships to grow its customer base. The company needed an efficient, scalable way to manage discovery, vetting and performance tracking—moving beyond confusing spreadsheets while preserving brand integrity.

By adopting Meltwater’s influencer marketing solution, Kreg standardized influencer discovery and scoring, gained real-time analytics and simplified reporting for stakeholders. The program now manages 178+ influencers, reached 18M social users and generated $17.8M in earned media value, giving Kreg clear ROI and scalable influencer management.

Kreg Tool

Whitney Hoff

Senior Digital Marketing Specialist