Case Study: Immedia Content achieves data-driven audience engagement with Meltwater

How Immedia Content generates effective content recommendations

Immedia Content, founded in 2018 by Peter Bakker and Richard Jones, is a content strategy and production agency that in July 2021 launched Contrend, an AI/ML-driven MarTech platform. The company faced a common industry problem: clients were leaning too heavily on short-term social and SEO signals, producing reactive, product-focused content that failed to differentiate or build long-term audience engagement; Contrend needed richer, balanced social data to spot enduring audience trends.

To solve this, Contrend uses a proprietary Engagement Index (EI) to score topics, styles and formats and delivers automated recommendations and trend predictions—fueled by a custom Meltwater API that enriches its social dataset. The outcome: clients receive audience-centric content strategies (the platform highlights that 71% of landscape topics were untapped), leading to stronger engagement, higher-quality leads, improved brand authority and better ROI, while Meltwater’s data scalability supports multi-market deployment.

Immedia Content

Peter Bakker

Chief Executive Officer