Case Study: Hyundai achieves targeted EV marketing and optimized ad spend with Meltwater

How Hyundai drives valuable consumer insights with Meltwater

Hyundai France, part of the global automaker and EV pioneer Hyundai, wanted to grow market share in the competitive European EV market but lacked insight into who was talking about hybrids and electric vehicles on social media and what they cared about. Without reliable consumer and platform intelligence the brand risked missing opportunities, misdirecting ad spend, and failing to tailor messaging to EV buyers’ priorities.

Using Meltwater’s social listening, analytics and expert reporting (backed by AWS-scale infrastructure), Hyundai identified key consumer criteria—usage, cost, performance, reliability—plus the most influential platforms and opinion leaders. Those insights guided targeted content (e.g., a Facebook video explaining incentives), helped prioritize outreach to car bloggers and media, informed pre-launch market analyses, and ultimately improved audience targeting, optimized ad spend, and strengthened Hyundai’s reputation among EV shoppers.

Hyundai

Nicolas Fleisch

Media and Advertising Officer