Case Study: Hollard achieves holistic brand insights and time savings with Meltwater

How Hollard uses Meltwater to save them Time, Energy and Money

Hollard, South Africa’s largest privately owned insurance group, needed a better way to understand competitor activity, monitor its own communications across media channels, and measure how its brand was being received. To support marketing planning and reporting, Hollard turned to Meltwater and its monitoring and reporting capabilities.

With Meltwater, Hollard gained a holistic, real-time view of its brand in the market through Daily Digests, newsletters, and a single integrated reporting tool. The result was less manual work, more consistent reporting, and measurable savings of R50,000 per month in time previously spent on reporting, along with improved productivity and stronger internal engagement with marketing reports.

Hollard

Joanna Mondon

Group Marketing & Sponsorship Manager