Case Study: Hill + Knowlton Strategies achieves measurable PR performance and real-time media insights with Meltwater

How Hill + Knowlton uses media intelligence to build brand strategies for its clients

Hill+Knowlton Strategies is a global public relations consultancy with 90 offices in 52 countries that helps clients align business and communications around performance and purpose. The firm needed better ways to measure client performance, understand prospective clients, and spot patterns, opportunities and threats — challenges made harder by limited tools like Google Alerts and platforms that weren’t user-friendly or visual enough to prove PR ROI.

Using Meltwater’s media intelligence and visualization tools, Hill + Knowlton can track mentions, analyze tone and media coverage over 6–12 month periods, monitor real-time crises, and compare clients with competitors. The result is clearer, visual, easy-to-understand data that helps demonstrate PR value internally, uncover risks and opportunities sooner, and inform more proactive client strategies.

Hill+Knowlton Strategies

Roxana Tintea

Planning & Insights Manager