Case Study: HEINEKEN achieves 360° brand visibility and smarter reputation monitoring with Meltwater

How HEINEKEN Uses Meltwater to Future-Proof Brand Management for the GenAI Era

HEINEKEN, the global beer company behind more than 340 brands, needed to bring brand monitoring and crisis-focused reporting in-house so it could scale insights and better manage reputation across traditional, social, and emerging GenAI channels. Before partnering with Meltwater in 2024, it relied on agencies for this work, limiting its ability to democratize insights across the organization.

Using Meltwater’s consumer intelligence, media intelligence, social listening and analytics, social media management, and GenAI Lens, HEINEKEN built unified dashboards and expanded visibility into how its brands appear in LLMs like ChatGPT and Claude. With Meltwater, HEINEKEN achieved a 2x increase in monthly active users and 360° brand visibility across traditional, social, and GenAI landscapes, helping future-proof its communications strategy.

Heineken

Narek Garit

Global Measurement & Analysis Lead