Case Study: Haleon increases market research efficiency by 80% and boosts social engagement 272% with Meltwater

How Haleon increased market research efficiency by 80% with Meltwater’s social intelligence

Haleon, the world’s largest standalone consumer healthcare company with 25+ owned brands (including Sensodyne and Panadol), needed a fast, robust and scalable way to monitor its portfolio and more than 70 competitors across seven categories. To build an in-house global social intelligence unit in 2019, the company required reliable social listening and competitive insights to inform brand and sales strategies quickly and cost-effectively.

Partnering with Meltwater, Haleon launched its social intelligence operation and gained rapid audience and brand insights—cutting a typical $50,000, five-week research cycle down to five days. The solution boosted market research efficiency by 80%, increased mentions by over 100% and drove a 272% year‑over‑year rise in social engagement.

Haleon

Danny Gardner

Social Intelligence Lead