Case Study: GTA Teleguam achieves consolidated social listening and measurable share of voice with Meltwater

How GTA uses Meltwater to optimize content and improve audience engagement

GTA TeleGuam, Guam’s incumbent telecommunications provider since 1950, faced rising local competition and a fast-growing social media audience after rebranding in 2019 with a customer-first promise. The marketing team had no formal social listening or consolidated management tools, making it difficult to benchmark performance, monitor competitor activity, measure customer sentiment, and protect retention and brand reputation.

By adopting Meltwater’s all‑in‑one social listening and management platform, GTA consolidated monitoring and channel management, quantified share of voice and campaign performance, and trained the team through dedicated onboarding and Meltwater Academy. The result: faster, more consistent customer responses, measurable insight into CSR and competitor activity, significant time savings for the marketing team, and a strengthened strategy to retain customers and attract new subscribers.

GTA Teleguam

Nate Denight

Vice President Marketing