Case Study: Greater Than One achieves real-time, people-first audience insights for healthcare marketing with Meltwater

How Greater Than One uses social listening and consumer intelligence to fuel their people-first approach to healthcare marketing

Greater Than One, a healthcare marketing agency with a people-first approach, needed deeper, more intuitive audience understanding than traditional media-consumption tools provided. To deliver full-experience strategies that truly reflect clients’ stakeholders, the agency sought qualitative context and real-world conversation insights that were easier to access and act on.

Meltwater supplied social listening and audience analytics that Greater Than One uses for audience profiling, real-time trend identification, and pinpointing key online influencers (notably specialty physicians). The result: faster, more nimble strategies and a new influencer-driven service offering, delivering client-ready insights in hours and giving the agency a data-driven competitive edge in new business pitches.

Greater Than One

Amanda Powers-Han

Chief Marketing Officer