Case Study: GoStudent achieves more efficient, measurable PR reporting with Meltwater

How GoStudent automated media reporting with Meltwater

GoStudent, an online marketplace connecting students and parents with one-to-one video tutors, needed a better way to track press coverage, analyze competitors, and measure PR performance. With Meltwater, the team wanted to improve efficiency and gain clearer insight into media activity so they could support their PR and communications goals more effectively.

Meltwater provided trending topic searches, competitor analysis, PR reporting, and an RSS feed that made reporting much faster and more reliable. As a result, GoStudent saved time, improved productivity, and could see press hits within seconds, helping them pinpoint improvements and make press work measurable.

GoStudent

Gwendolin Glück

PR & Communications Manager