Case Study: Global Marine Systems achieves stronger industry positioning and improved brand reputation with Meltwater

How Global Marine Systems monitors and manages its positive brand perception

Global Marine Systems is a 165‑year‑old specialist in installing, maintaining and repairing submarine communications cables for telecommunications, oil & gas and deep‑sea research. Facing the challenge of breaking out of operational “bubbles,” the company needed to strengthen its thought‑leadership, ensure media coverage was positive, and monitor industry trends and competitor activity to protect and enhance its market position.

Using Meltwater’s media intelligence platform, Global Marine Systemstracks press coverage, share of voice, message volume, top publications and geographic spread, and uses word‑cloud and sentiment tools to spot opportunities and threats. The insights and a branded daily newsletter have helped the team benchmark progress, align stakeholders, streamline communications and more effectively position the company as an engineering leader.

Global Marine Systems

Gail Clark

Director of Marketing