Case Study: Gild Creative Group achieves aligned, data-driven influencer marketing and improved ROI with Meltwater

How Gild Creative Group Uses Meltwater to Align Influencer Marketing with Company Culture

Gild Creative Group, a conscious marketing agency that specializes in corporate storytelling, needed a data-driven way to pick influencers whose voices genuinely align with client cultures and to prove those partnerships were driving value. The agency struggled with manual, inconsistent influencer selection and measurement, so it sought a platform to standardize processes and give in-house strategists clear, real-time evidence of campaign impact.

Using Meltwater’s end-to-end influencer management tools, Gild centralized discovery, campaign tracking, and performance insights—bringing historical and live metrics into one dashboard and streamlining previously invisible tasks. As a result, campaigns produced 95 posts, 112.2K engagements, a 2.34% engagement rate, 6.3M reach and roughly $7.5K EMV, while enabling Gild to boost efficiency, demonstrate ROI to clients, and expand its service offerings.

Gild Creative Group

Tiffany Hardin

Founder & CEO