Case Study: Geely Holding Group achieves real-time global media visibility and measurable PR impact with Meltwater

How Geely Drives Valuable Consumer Insights with Meltwater

Geely Holding Group, the global automotive conglomerate behind brands such as Geely Auto, Volvo and Polestar, was rapidly expanding into international markets and needed a better way to monitor and manage its global reputation. Without effective tools to track media coverage, social sentiment and campaign performance across different countries, the PR team lacked the real-time analytics and outreach capabilities required to correct perceptions and inform strategic decisions.

Geely implemented Meltwater’s media intelligence platform to gain real-time monitoring, sentiment analysis, customizable dashboards and on-demand reporting. The solution delivered greater visibility across markets, streamlined campaign measurement, enabled targeted journalist outreach, and produced executive-ready reports—helping the company track product reception, compare performance by market and strengthen its global PR efforts.

Geely

Kevin Chen

Global Public Relations Manager