Case Study: Focus Ireland achieves real-time brand monitoring and competitor benchmarking with Meltwater

How Focus Ireland measured the impact of its rebranding campaign

Focus Ireland, the largest homeless and housing charity in Ireland, faced difficulty tracking press and social mentions and benchmarking performance with a small, time-stretched team. Google Alerts and manual monitoring missed coverage and made it hard to assess the impact of a recent rebrand or to compare activity against competitors.

By adopting Meltwater’s media intelligence and mobile app, the team now gets real-time alerts, visual media analysis and competitive benchmarking. This lets them qualitatively assess mentions, measure reach and engagement, monitor brand growth over six months, and use clear reports to inform strategy and set objectives—saving time and improving PR effectiveness.

Focus Ireland

Annabel O'Keeffe

Strategic Marketing and Channel Development Manager