Case Study: Filament achieves $5M in earned media, 5.8M reach and 56+ influencers with Meltwater

How Filament uses Meltwater to Find Influencers in a Surprising Industry

Filament, a leader in agriculture marketing, wanted to tap influencer-driven user content for clients in an industry where influencers aren’t a given. The challenge was finding the right creators and building low-lift programs that could be scaled across multiple ag brands while clearly demonstrating impact and value.

Filament selected Meltwater for end-to-end influencer management—creating recruitment portals and campaigns, tracking creators and posts, and surfacing easy-to-read metrics from one platform. The program has run 15 campaigns across three brands, engaged 56 influencers (and counting), reached 5.8 million people, and generated about $5 million in earned media value.

Filament