Case Study: Fairtrade Denmark achieves unified media monitoring and PR effectiveness with Meltwater

How Fairtrade Denmark plans its media outreach campaigns

Fairtrade Denmark certifies and promotes Fairtrade-labelled products to improve the working and living conditions of farmers and workers in Africa, Asia and Central America. The organization needed to manage how it is represented across print, online and social media, keep tabs on industry developments, and consolidate PR outreach and performance analysis into a single, affordable solution.

Since 2016 Fairtrade Denmark has used Meltwater’s Media Intelligence platform to monitor editorial, online and social channels, plan and send press releases, and analyse PR impact with dedicated support. The unified tool centralises communications and measurement, streamlines PR activities, improves media performance oversight and overall effectiveness — all, as they note, at a “very fair price.”

Fairtrade

Louise Elver

Communications Director