Case Study: Kopi Kenangan achieves clear sentiment insights and streamlined social analytics with Meltwater

How does Indonesian grab-and-go coffee chain Kopi Kenangan keep track of the buzz it’s creating on social media

Kopi Kenangan is a rapidly growing grab-and-go coffee chain—founded in 2017 with 800 stores in more than 64 Indonesian cities and expanding across Southeast Asia—that has become the region’s first F&B unicorn and an award-winning, Halal-certified brand. Its Digital Marketing team struggled to monitor and report on conversations across Instagram, YouTube, TikTok, LinkedIn and other channels using each platform’s native tools, making it hard to measure share-of-voice, customer sentiment and campaign performance across markets (as Jr. Social Media Manager Adzhahri Ahmad noted).

Kopi Kenangan deployed Meltwater’s social listening platform, giving the team real-time and historical access to over 1.2 trillion social and editorial conversations and unlimited, ad-hoc searches. The unified analytics and sentiment tracking simplified reporting, made share-of-voice a benchmark for OKRs, and—according to Social Media Specialist Wanli Liang—revolutionised workflows, improved efficiency and delivered a clearer picture of market trends and customer feedback.

Kopi Kenangan

Wanli Liang

Social Media Specialist